Our goal for December 2010 is to have 100 customers. Customers that are either repeat buyers or first time buyers that made a first purchase of more than $100.
So how do you do that with a small farm?
Show people the picture above and say "wouldn't you like to eat quality beef, lamb, chicken, pork, turkey and rabbit raised lovingly on that beautiful farm?"
Or maybe it's all about word of mouth and help from current customers.
We have to Market your product! Yikes- I never took any marketing classes in school so we better read up on it.
Let me say that we are so thankful for each of our customers. We have 15 CSA families and another 22 families who buy our meat and eggs. We are not at a farmers market so we count on you to come to us to purchase your meat. So that's 37 customers down- 63 to go.
The CSA families this year are even more than customers, they are helping in the garden so that we can say that our CSA is "Community Supported". We love the help and it's going to be part of the program from here on out.
If you read this blog and would like to become a customer, the best way to start is to come to the farm and buy a sampler pack of 10 lbs for $80. You can try out some of the basics like grass fed ground beef, a steak, some lamb, and chicken or pork as we have it. When you buy grass-fed and pastures meats you need to make the commitment to cook differently. The sampler package will give you the different cuts and meats to practice.
Another way to learn about grass fed and pastured products is to invite us into your house along with 10-40 of your friends and families to talk about why grass fed and pastured products are good for you and how to cook them. As part of this talk we'll bring some of our products so you can taste the difference (things like: meatballs, a lamb roast, pork sausage, roasted chicken). We'll bring lots of the sampler $80 packages for folks to buy plus some other cuts of meat. You as the host will get 10% of the final sale to use towards your own meat purchase.
I'm a fan of WIN/WIN/WIN arrangements. So the win for us is meeting new customers and selling some of our meat. The Win for you is that you get some meat for yourself. All the other folks win because they will know and meet the actual farmers who are selling this wonderful alternative product.
We did a test run of this concept last weekend and while we didn't have our marketing pitch down perfectly- we did learn a lot and will be making modifications for further events.
If you are interested in hosting an event- send us an email. It's a way to get yourself a credit for more of our meat as well as get your friends eating some wonderful grass-fed and pastured healthy food. Plus it's an excuse to have a party and see your friends.
You can also send your friends to us to buy meat and if they say that you sent them, we'll also give you 10% of their first order as a credit back to you!
Help us reach our goal of 100 customers.... 63 customers to go in 6 months.
Any other marketing ideas of low cost appreciated- pass them on.