Our original goal for 2010 was to get to 100 customers. You'd think that would be an easy task, right? It's only 100 people. But we also had a rule that a customer needed to buy a certain amount and/or be a recurring customer. We're up to 45 customers with 6 weeks to go till the end of the year. If we did get to 100 customers by the end of the year, we'd probably run out of products to sell at customer number 88 but we'd then be set for next year!
We are listed on Local Harvest and some other local websites which is where most folks find us. We are stepping out this month and putting an ad in our local Carroll Magazine. It's a really great local magazine and it's free to all households as the ads pay for the magazine.
So we'll see how it works. We currently have 191 friends of the farm on facebook and about 40 email address of folks who have purchased products or want to be kept informed about products. We average 4-5 sales transactions a week with 1-2 as low dollar transactions $10-30, 1 as a mid range - $60 transaction, and 2 larger stock up orders - 30-40lbs of meat being the most common.
Now I also understand why small farms don't advertise much. One ad will cost us $600. It's a good price but in relation to our sales, it's a large expense. So we'll see how it works and I'll give the results in a future blog.